What to look for in a washing detergent for daily laundry


Mom’s life can be challenging when it comes to washing clothes. Here is what to look for in a washing detergent for daily laundry, especially with a newborn at home!

We have all heard about modern day parenting and how life can be difficult for a mother between managing her child and her other responsibilities. Right from taking care of her child to managing household chores, things can get crazy if she is pretty much on her own. One of the toughest jobs, however, is managing the laundry.washing-detergent-for-daily-laundry-01

Born in the decade which was ruled by Nirma and its melodious jingle (washing powder Nirma, washing powder Nirma), my mother always vouched for the stain removal capacity of this legendary detergent brand. Such a strong recommendation from my mom made me also use Nirma detergent for my child’s laundry during his early days, stained nappies stacked till the top of the heap.

Recently I saw the brand new Nirma Advance TVC and was interested to know more on its impact on stubborn stains, so I tried it and it worked well for me. Here’s my take on the  best ways to manage your baby’s laundry:

1. Should be an ideal baby’s clothing detergent:

If your detergent isn’t getting rid of stains and odors on your baby’s clothing then it’s time to make a switch. Besides, you need to also make sure that the detergent has been designed keeping in mind a newborn’s skin type, certain skin allergies, such as eczema/topic dermatitis, or another condition causing sensitive skin. Washing your little one’s clothes with the rest of the family’s clothes for the first few months is not advisable. But after a point, it is definitely safe to wash your baby’s clothes with the rest. This isn’t likely to irritate your baby’s skin. Cloth diapers are the only items that need to be separated from your regular laundry because harsh detergents can cause diaper rash. Additionally, use warm to hot water and be sure to double rinse each load.washing-detergent-for-daily-laundry-02

After using one whole scoop of Nirma Advance for a bucket full of my pre-schooler’s ultra-soiled clothes, and thereafter seeing the result- I knew I was doing something right. Nirma Advance is probably one of the best detergents in the fabric wash market segment. I recommend it for mommies with little babies as well as older moms who don’t have to deal with dirty laundry on daily basis.

Disclaimer: Before making the switch, however, be sure to test one piece of newly washed clothing on your baby. Avoid anti-static or post-wash products or fabric softeners, which often have chemicals and fragrances that can irritate the skin.

2. Liquid detergent vs. powder detergent:

Detergents are available as liquids, powders, and single-use packs or pods. Most are concentrated. Never put the detergent without measuring it. It is recommended not to free-form pour the detergent on the soiled clothes. Powder detergent is ideal for general wash-day loads. It’s as effective in lifting out everyday stains as well as ground-in dirt. If a majority of your family’s laundry consists of tough stains of the outdoor and everyday variety, a powder detergent like Nirma Advance is an excellent choice.

The Champa Tree recommends: Nirma Advance is a new product offering in the luxury detergent space. This powder detergent increases the whiteness of clothes and is ideal for the stubborn stains that come as part and parcel of modern day living, especially when there is a kid or two around! Click here to purchase online!washing-detergent-for-daily-laundry-03

3. Laundry is done right:

Even the best detergent can’t make up for bad laundry practices. You must keep these 2 rules in mind before getting up to do laundry. And trust me with New Nirma Advance the laundry is going to be just right.

A. Separate clothes: Whites to be washed separately. Colored clothes to go in a separate bucket wash. Differentiate your clothes according to their colors so that no two colors get compounded and you get your clothes looking the same after wash. This will prevent any color stains on your fabrics. 

B. Read the tags on your clothes: The cloth tags are a must read before doing laundry. The care tags tell you what fabric the item is made of, how it should be washed, and how it should be dried.washing-detergent-for-daily-laundry-04

4. Soiled clothes: 

Keeping the modern day lifestyle in mind with all the dirt and dust around Nirma Advance is equipped to work on the stubborn stains. Depending on the quantity in  your load, you can add little more detergent if needed.washing-detergent-for-daily-laundry-05

5. Laundry wash temperature: 

The cooler the water; the more detergent needed. The hotter the water, the more effective the detergent will be. When using cold water for washing, increase the amount of detergent to one-and-a-half to two times the recommended amount.washing-detergent-for-daily-laundry-06

This blog is a part of the ‘Nirma Advance’ campaign. The new ad featuring Hrithik Roshan (aka Bollywood’s Greek god) is an example of one of the finest celebrity endorsements in the household items (detergent powder) segment. Click below to view the video.

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