Nintods – India’s First Play Product Designed By Doctors

The safety of her child is every mother’s concern. From childproofing the house, or keeping harmful objects away to selecting the toys mothers take immense care in ensuring safety. The awareness about the presence of toxic materials which are used to manufacture toys is growing of late. But while ensuring the child’s safety, mothers often ignore the fact that the toys should be appropriate to the child’s age and ensure their development. This is where the relevance of Nintods becomes more identifiable. Nintods is India’s first play product designed by doctors, Renita and Arpita, for babies between the ages of 0 to 3. The novelty of their concept reserves them a spot in #VocalforLocal by The Champa Tree.

Nintods co-founders
Ankita Arora and Renita Chawla – Co-founders of Nintods

Nitntods – Stage based play:

A little bit about your inspiration behind starting the business/venture?

The focus of Nintods is to provide research-backed play aids that are age-appropriate for babies and all the information parents need for the given stage of development to boost progress at home. In our own journey as parents, when we went to look for development focussed toys the starkest realization that lists of toys were according basic safety requirements and not age-specific development. This implies that a child would potentially not hurt themselves playing with the given toy, but it may not be developmentally appropriate.

We decided to take the next step – to go beyond just safety to focus on development also. We worked with a team of 12 doctors and therapists to guide in designing toys that are perfect for each stage of development and give a roadmap of when we introduce the toys to a baby. They also helped us design a quarterly sensory-motor play plan for babies and an information-loaded parent handbook. All this was bundled together neatly in a kit. The basic premise is to change the way parents look at play and toys beyond just a means of engagement.


Keeping our personal values at the forefront we focussed on keeping everything free of plastics and batteries. Our products are intuitively simple and very well crafted.

How has COVID-19 affected your business and what do you think lies for your brand in the future?

COVID has been a game-changer for all businesses including ours. We conceptualized it pre-COVID but launched during COVID times. The uncertainty of these times made us pivot many times which was a fast track lesson of agility for us. With production and supply chains taking long and all physical avenues of meeting potential users not available, we had to re-look at a few pieces to arrive at what we have today.

  • Nintods logo
  • Nintods - Baby playing
  • Nintods products
  • Toy from Nintods

 What’s one piece of advice you would give to budding local businesses? 

Don’t wait to get things perfect. There will never be a perfect time or set to launch. As entrepreneurs ourselves, we often waited too long to get things “just right” and in turn lost a few opportunities. Each business idea is always a work in progress and the ability to adapt to change is the biggest strength of the business.

Nintods is a venture that sprouted from a tiny idea of providing age-appropriate toys. Do you also have a venture that is Indian and homegrown? If so, here is your chance to be a part of #VocalforLocal by The Champa Tree. Fill the form to be a part of the list of brands under the initiative. Moreover, get the exposure through our two mom-communities Moms Cloud and Momstacloud.

Author: Vaishali Sudan Sharma

Mom blogger, books lover, fan of new wave cinema, fond of jazz, lounge and classical music. Love to cook Indian & Italian cuisine.

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17 thoughts on “Nintods – India’s First Play Product Designed By Doctors”

  1. This seems so promising. Will surely check this really cool thing out. very well made article this is .

  2. Nintods is a really innovative and unique concept. The need for specially designed toys keeping in mind the age of the kids was much required, and Nintods seems to fill this gap.

  3. I am always vocal for local. It is amazing to know about the brand. The fact that these are designed by doctors, makes it special.

  4. Absolutely innovative! Glad to see even during pandemic people show immense creativity and concern to build such platforms.

  5. It was great to know about this brand via your blog. A brand by doctors and best for babies. What more a mom want. You vocal for local series is just amazing

  6. This is great! How many times have we thought as parents to consult doctors if the things we give/use with our children are safe. With Nintods, there’s no need to worry about safety. Since it’s the doctors themselves behind the products, we can be assured of it and have peace of mind. Would get this if only I still have a lil one!

  7. Nice home grown product and it’s special design by doctors is it’s plus . Will forward the link to my friends for informing them . Thanks

  8. Its good to know about this homegrown product. I will surely suggest it my friend for her kids.

  9. Good to know about this homegrown product. Nintods looks a good age appropriate product for kids.

  10. Wow thats amazing. Having doctors on such projects is extremely important. And, I just love how you’re encouraging vocal for local. We need more people like you to step forward.

  11. Very nice…. I really loved this feature. This about One thought on “Nintods – India’s First Play Product Designed By Doctors”. Everyone will love it ❤. I will share it. Thanks for this.

  12. wow..loved this feature. “There will never be a perfect time or set to launch.” – I second this thought. Once we start, we start. Otherwise we keep waiting for the right time.